Service Description
I’m Kristin Falkner, a seasoned freelance web developer with over 15 years of experience specializing in custom WordPress (and Shopify) theme development. I empower web designers, agencies, and businesses of all sizes to bring pixel-perfect designs to life, offering seamless collaboration and transparent communication throughout the process
🛠 What I Offer
Custom Theme Development
I turn your designs—whether in Figma, Adobe XD, Sketch, Illustrator, or Photoshop—into fully custom WordPress themes that match your vision down to the last pixel. I also build custom Shopify themes when e-commerce is a priority .
CMS Migration & Performance Overhaul
I expertly migrate existing sites from platforms like Squarespace to WordPress, enabling easier content management. I also streamline WordPress sites cluttered with plugins, boosting speed, stability, and maintainability
Theme Cleanup & Consultancy
Is your WordPress site messy, slow, or outdated? I clear out unnecessary bloat, improve code quality, and optimize performance. I also offer technical consulting to advise on architecture, workflows, and best practices
Developer Education
I create tutorials and courses—like those on WP Fieldwork—to help devs master modern WordPress development, including block editor methods and custom theme coding
🚦 How I Work
Discovery & Quotation
I review your design files and project needs—layouts, modules, animations—to estimate project scope and costs .
Prices are flat-rate based on complexity, not just page count; deposits are required to start
Planning & Setup
I choose the right foundation: either agency-specified starter themes or my own boilerplate with SASS, build tools, and version control
I set up CI/CD, linting, and image optimization processes.
Development
I code every page, interaction, custom block, and animation by hand—no page builders or cutting corners. I maintain regular updates so you're always in the loop .
Testing & Launch
Rigorous QA ensures compatibility across browsers and devices. Once approved, I deploy the site securely with all necessary monitoring.
Training & Handover
I train you or your team to manage content—no coding required. I also provide documentation on how to update, add modules, or create new blocks
Ongoing Support
All projects include a warranty period. I also offer maintenance packages to handle WordPress core and plugin updates, testing, and additional support as needed
🌟 Why Work With Me?
Pixel Perfect & Reliable
I deliver meticulously accurate builds—matching design files exactly, not approximating
Clear Communication
I provide transparent status updates and am fully accountable—no surprises, no ghosting .
Plug-in Minimalism
I limit plugin use, favoring performance, security, and long-term stability
Training & Independence
You get a site you can fully control—from content updates to styling adjustments—without needing a developer .
E-commerce Ready
I build custom Shopify themes like the one for Suntup Editions and integrate advanced blocks, animations, and commerce features
💬 Testimonials
Clients consistently praise my expertise, communication, and delivering flawless results:
“Kristin’s proficiency and expertise of WordPress is unparalleled… our website launch was the smoothest we’ve ever experienced.” – Kelly Housholder
“Her communication and adherence to our timeline were impeccable… when an issue arose, she was on it offering multiple solutions.” – Kristina Bell
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